How to start getting subscribers from your WordPress website

Having an extensive contact list is essential to the success and scope of your marketing campaigns. However, building one may take a long time if you manually approach prospects. Instead, you can channel the marketing power of your website into generating leads for your campaigns.

But how can you do that, and what tools do you need? The Email Marketing plugin for WordPress is the perfect answer. With it, your website will expand your contact list by enabling visitors to subscribe to your marketing campaigns. Read this guide to learn how the Email Marketing plugin works and how it can help your business.

These sign-up forms allow visitors to provide their contact details. Once they submit them, the plugin automatically adds the new subscribers to your Contacts list  in the SiteGround Email Marketing tool.

As a result, you will streamline your lead generation, increasing the outreach and business potential of your marketing campaigns.

How to install the Email Marketing plugin to your WordPress website

Before using the Email Marketing plugin, you have to install it on your WordPress website. Follow the step-by-step instructions below.

1. Log into your WordPress dashboard, and navigate to Plugins > Add New Plugin.
   

   

2. Type “siteground email marketing” in the search bar to find the SiteGround Email Marketing plugin, and click on its corresponding Install Now button.
   

   

3. Press the Activate button that replaces the Install Now button once the plugin is downloaded.
   

   

Well done! You’ve just installed and activated the plugin. It’s time to connect it to your SiteGround Email Marketing service.

How to connect the Email Marketing plugin to SiteGround Email Marketing

In order to work, the plugin should connect with an active SiteGround Email Marketing service. This way, it can send contacts to your marketing contact list. Follow the instructions below to generate a token and pair the plugin with the marketing tool.

1. Log into your Client Area and open the control panel of your SiteGround Email Marketing tool.
2. Navigate to the Contacts > WordPress Plugin section. Enter your WordPress website URL in the Website URL field, and press GENERATE to obtain the required token.
   

   

3. The system will generate the token and display it in the Manage Secret Connection Tokens section. Click on the Copy icon next to the token string to copy it.
   

   

4. Log into your website’s WordPress dashboard and open the Email Marketing > Settings section. Click on the CONNECT button.
   

   

5. In the following pop-up window, paste the generated token and hit CONFIRM.
   

   

   
   

All done! Your website is now connected to your SiteGround Email Marketing tool.

How to collect contacts from other WordPress forms

The Email Marketing plugin enables you to collect contacts in two ways:

1. from custom sign-up forms created with the plugin;
2. and from other existing forms on your website by integrating a subscription checkbox.

Even before creating your first sign-up form, you can utilize your existing forms, like your WooCoomerce checkout page or comments section, to expand your subscriber base.

For more information, read this guide on how to collect contacts from other WordPress forms.

How to create sign-up forms

Now that your website and the Email Marketing tool are paired, you can create sign-up forms, which enable visitors to subscribe to your marketing campaigns.

You can manage the sign-up forms from your WordPress dashboard > Email Marketing > Forms. To create your first form, click on the NEW FORM button.

You will open an editor which allows you to customize the form to your preferences. Read this guide on how to customize your sign-up forms to learn all settings.

How to add sign-up forms to your WordPress pages

Once you have created sign-up forms, you can use your preferred WordPress page editor to include them on selected pages of your website. You can find more information in this guide on how to add custom sign-up forms on your WordPress web pages.

How to get subscribers from a sign-up form

Now that you have incorporated a sign-up form into a web page, it can start collecting contacts. Visitors who open the page can use the form to subscribe to your marketing campaigns.

Once they complete the sign-up process, your website will add their details to your Contact list in SiteGround Email Marketing.