27 Essential Blogging Tools to Grow Your Blog in 2024

Blogging continues to be a powerful medium for sharing ideas and building an online presence.

When it comes to building brand awareness, blogs and guides have the upper hand, as 70% of readers look for informative content to learn about a company rather than relying on ads.

A study by HubSpot found that businesses that blog generate 55% more leads than businesses that don’t blog. And more than 60% of B2B marketers say that blogging has helped them generate leads.

However, it is not easy to craft the perfect content and rank it well on SERPs where it gets exposed to a wider audience. You need the right tools to stand out in the crowded digital space.

So, whether you’re just starting or looking to improvise your blogs and boost the audience reach, here’s a list of 27 essential blogging tools to help you grow.

Tools for Blog Hosting

1. SiteGround

Known for its reliable and fast web hosting, SiteGround is a popular choice for bloggers who prioritize website performance and security.

SiteGround offers an easy-to-use interface, daily backups, free SSL certificates, built-in caching, and custom MySQL for extra speed. Fast loading speeds and strong security keep your blog safe and accessible. It works well with WordPress, making it a favorite among bloggers. This can improve your search engine ranking and keep visitors engaged on your site.

SiteGround also offers robust security features to help protect your website from malware and hacking attempts. With easy installation tools, 24/7 support, and various hosting plans, SiteGround lets bloggers focus on creating content without worrying about technical setups. Undoubtedly, it is a great option for bloggers of all experience levels.

2. WordPress

WordPress is the most popular content management system (CMS), known for its ease of use, and flexibility to write, edit, and publish blogs from a single platform.

With a vast plugin library and theme marketplace, WordPress lets bloggers create unique websites that perfectly reflect their brand and target audience. Its SEO-friendly features and large community support help bloggers grow their audience and improve their search engine rankings.

WordPress comes with solid security features like DDOS and WAF protection, real-time activity logs, malware scanning and removal features to keep your blog safe and up-to-date. However, before investing in the tool, make sure you have the time and resources to maintain third-party tools and plugins.

Tools for Finding Content Ideas

3. Google Search

Google Search is the go-to tool for finding content ideas and gaining insights into trending topics and popular queries.

By analyzing search results and related searches, you can discover what your audience is interested in. Using advanced search operators and filters, you can further refine your search and find more relevant results in your quest for new content ideas.

You will also find the “People also ask” section, which features questions people are asking related to the keyword/topic used for the search. It helps bloggers understand keyword trends and user intent, simplifying the process of creating SEO-friendly, informative, and appealing blogs.

4. AnswerThePublic

AnswerThePublic is a unique tool that shows search questions and autocomplete suggestions from Google, visualizing what people are curious about in a specific niche.

It takes a seed keyword and generates a comprehensive mind map that displays questions, prepositions, comparisons, and other search phrases related to the topic. It supports search engines like Google, Bing, TikTok, YouTube, etc, helping bloggers uncover angles they might not have considered before.

For example, the seed keyword “weight loss” would generate a map showing questions like “How to lose weight fast,” “What is the best way to lose weight,” etc. The platform also reveals prepositions like “for beginners,” “over 50,” and “on a budget” that can be used to create targeted content for specific audience segments.

5. ChatGPT

ChatGPT is a smart AI tool that helps bloggers generate content ideas and write blog posts. It understands context and can produce human-like text, making it great for brainstorming topics, creating outlines, and drafting articles.

The tool’s interactive nature lets bloggers refine their content through conversation that affirms the quality of the results. It is especially helpful for overcoming writer’s block and promoting productivity. Its adaptability to different writing styles and tones makes it a versatile tool.

However, remember that ChatGPT is a machine-learning model, and its output should be reviewed, fact-checked, and refined.

Tools for Keyword Research

6. Ahrefs

Considered a leader in the SEO business, Ahrefs is a powerful tool known for its excellent keyword research and backlink analysis. It helps you find profitable keywords, analyze competitors, and track search engine rankings.

You get features to track competitors’ websites and backlinks. This allows you to understand what is helping them rank better and identify content gaps/opportunities to create even better blogs.

You get detailed reports and insights into keyword difficulty, search volume, and click-through rates. The platform also offers tools for site audits and content gap analysis, enabling bloggers to identify opportunities and improve their overall SEO strategy effectively.

7. Semrush

Semrush is another famous tool that excels in keyword research and competitive analysis. It also offers features like keyword tracking, site audits, and content optimization suggestions.

Bloggers can use Semrush to find valuable keywords, study competitors’ strategies, and monitor their blog’s performance. Its detailed analytics and actionable insights help improve SEO efforts, drive more traffic, and grow the audience base organically.

Semrush’s large database, user-friendly interface, and pricing make it good for bloggers who are starting with the SEO part of content. The platform’s comprehensive tools even support social media management and PPC campaigns, providing a holistic approach to digital marketing.

Tools for Content Planning

8. Trello

Trello is all about visual organization. It offers an intuitive kanban-style card-based system that helps bloggers track tasks and deadlines or represent ideas, blog posts, or social media content.

These cards can be dragged and dropped across boards, representing different stages of the content creation process like brainstorming, research, or editing. Each card can include checklists, attachments, due dates, labels, and comments, ensuring every detail is covered.

Trello also allows for seamless collaboration, enabling team members to assign tasks, track progress, and communicate within a shared workspace. Its integration with other tools like Google Drive, Slack, and Evernote further enhances productivity and streamlines workflow.

9. Notion

Notion combines note-taking, task management, and database functionality. From to-do lists and project boards to detailed databases, Notion provides a one-stop solution for managing every step of content creation.

This tool lets you create wiki-style pages for in-depth content outlines, brainstorm ideas with bulleted lists and mind maps, and embed calendars to schedule your content. With its rich text editor and extensive template library, Notion helps keep all aspects of the blogging process organized and easily accessible.

Notion also offers integrations for smooth workflows and collaborative features that enable team members to work together in real time, enhancing coordination and productivity.

Tools for Content Creation

10. Google Docs

A free cloud-based word processing tool, Google Docs is a popular choice for bloggers due to its accessibility, collaborative features, and ease of use.

It allows you to easily write, edit, and share your blog posts from any device with an internet connection. This makes it ideal for situations when you need to work on your blog content on the go or collaborate with others.

Real-time collaboration lets you collaborate on content with other writers or editors, simplifying the writing and review process of blogs. The version history feature also ensures your work is never lost, and you can easily revert to previous drafts if needed.

11. Narrato

Narrato is an all-in-one AI content creation and marketing platform. It provides tools for every stage of content production, from brainstorming ideas to SEO research, content creation, and publishing.

With over 100 pre-built AI templates, Narrato covers various content types, including blogs, social media posts, web copy, and brochures. You can even customize templates and apply your brand voice.

The AI Content Genie generates fresh content weekly based on your website URL and themes. Native integrations with major social media platforms, WordPress, and Webflow simplify content publishing. Plus, Narrato offers robust project management and collaboration features.

12. Grammarly

Grammarly is a powerful writing assistant that is known for its advanced grammar, punctuation, and style-checking features. It offers suggestions to improve clarity, engagement, and tone.

Its AI-driven writing assistant and insights help bloggers enhance their writing quality. It helps re-write content in a different style, and improve fluency and readability by highlighting and suggesting corrections.

Its tone detector and style suggestions add an extra layer of refinement to your writing. Grammarly also integrates with various platforms, including Google Docs and WordPress, making it easy to use across platforms.

13. QuillBot Paraphrasing Tool

QuillBot is an AI-powered paraphrasing tool that can be a valuable asset for bloggers. It helps bloggers overcome writer’s block by suggesting alternative ways to express their ideas.

This can be especially helpful for bloggers who struggle to find the right words or who want to avoid plagiarism concerns. Also, QuillBot can help bloggers improve the variety and flow of their writing.

Thanks to the different phrasing options it offers, QuillBot helps bloggers avoid repetitive language and create more engaging content. It is a useful tool for bloggers who want to condense their writing or experiment with different writing styles.

14. Canva

Canva is one of the most popular SaaS tools on the market. It provides a web-based graphic design platform for creating customized blog header graphics, social media posts, logos, and more. It features an easy-to-learn drag-and-drop editing system.

Known for its vast library of templates, images, and icons, Canva helps users design everything from social media graphics to blog headers with minimal effort. Features like photo editing, text effects, and collaboration tools, make it an all-in-one solution for managing creatives.

With Canva, bloggers can create professional-looking infographics, gifs, banners, etc to make their blogs engaging and more fun to read. It also offers design school and tutorials that provide valuable guidance for creating standout visuals.

15. Venngage’s Infographic Maker

Renowned for its ease of use and intuitive interface, Venngage’s Infographic Maker is another versatile tool that simplifies creating engaging visual content.

Venngage comes with a variety of customizable templates suitable for different niches. The tool helps you enhance visual storytelling and create eye-catching content that conveys complex information.

The drag-and-drop functionality, coupled with a rich library of icons, charts, and images, makes it easy to design professional infographics. Venngage’s Infographic Maker ultimately helps bloggers boost their content’s visual appeal, making information more accessible and engaging.

16. Submagic

Submagic is a powerful video editing tool that automates the process of adding captions, making it ideal for content creators who want to enhance their video accessibility and engagement. Designed with ease of use in mind, Submagic allows users to upload a video, which it then swiftly processes to generate accurate captions in seconds.

Their AI caption generator supports multiple languages and offers customization options for font, color, and size, making it adaptable to different branding styles. Submagic’s features also include text styling and alignment options, which help users create polished and professional videos with minimal effort.

Whether for social media or marketing content, Submagic enhances videos with clear, readable captions, boosting reach and viewer retention. Its straightforward interface and seamless AI-driven capabilities make it a go-to tool for efficient captioning without compromising quality.

17. VEED Video Editor

VEED’s online video editor offers an intuitive timeline and one-click snap-to-grid tools, enabling bloggers to focus more on creativity rather than technical details. It allows users to split, trim, crop, rotate, and loop videos quickly and effortlessly.

It supports various video formats and offers features like subtitles, filters, and effects, making it a versatile tool for creating professional-quality videos. Its user-friendly interface makes video editing accessible to everyone, from beginners to experienced editors.

VEED helps bloggers create video content, making it more engaging and visually appealing, ultimately attracting and retaining a larger audience. The platform’s collaborative tools also make it ideal for team projects.

18. Storyset

Storyset is a dynamic tool designed to help bloggers create engaging illustrations and animated stories.

The tool simplifies the process of creating visually rich content, saving time and effort. It has a wide range of customizable illustrations such as flat design, isometric, and outlined styles that can be edited to match your blog’s theme and style.

These illustrations can be used to enhance blog posts in a variety of ways, such as breaking up text, illustrating concepts, and adding visual identity to your blog. Storyset also has various downloadable formats for seamless integration into blog posts.

19. Pexels Images

Pexels Images is a popular source for high-quality, free stock photos and videos. Known for its extensive library, Pexels offers a wide variety of images that bloggers can use to enhance their content.

Pexels is accessible in 28 languages, allowing users worldwide to download unlimited photos and videos without having to create an account. All images on Pexels can be used for free, even for commercial purposes, without the need for attribution.

Under Popular Searches, you’ll be able to review categories of images grouped into themes and topics. It also offers the functionality to create user-defined collections for gathering photos and videos before downloading.

Tools for Blog SEO

20. Yoast

Yoast is a popular SEO plugin for WordPress, known for its user-friendly interface and powerful features. It helps bloggers optimize their content for search engines by providing real-time feedback on readability and keyword usage.

Its analysis tools offer suggestions for improving meta descriptions, title tags, and internal linking, enhancing overall SEO performance. The plugin also includes advanced XML sitemap functionality, making it easier for search engines to crawl your site.

Yoast’s frequent updates ensure compatibility with the latest SEO best practices. That helps bloggers stay ahead of the competition and improve their search engine rankings effectively.

21. Marketing Miner

Marketing Miner is an SEO tool for data-driven marketers, offering over 40 features to boost your website rankings. Its user-friendly interface and bulk data analysis capabilities can save a huge amount of time and effort.

You can analyze up to 100,000 keywords or URLs in a single click. The tool detects technical issues, identifies top-performing landing pages and keywords. Plus, it conducts comprehensive technical SEO audits and competitor analysis.

Moreover, it monitors brand mentions and important keywords and finds new link-building opportunities to support successful content marketing strategies. It’s undoubtedly a great tool for improving website performance and achieving SEO goals.

Tools for Content Promotion

22. Planable

Planable is a collaboration, approval, and social media management tool that streamlines the content creation process. It supports various content types, including social media posts, content briefs, emails, newsletters, and blogs.

The tool excels in team collaboration, allowing users to leave comments, mention team members, add internal notes, and assign custom roles and permissions. You can also share your content for preview before publishing to ensure it looks perfect across platforms.

Planable also offers analytics and reporting tools to track the performance of your social media content, allowing you to measure engagement and optimize your content promotion strategy.

23. Circleboom Publish

Similar to Planable, Circleboom Publish lets you manage and schedule social media posts across various platforms. You can schedule a large batch of social media posts at once, saving you time and effort.

It excels in promoting blog posts by helping users create captions with AI assistance, design posts using its built-in Canva integration, and automate sharing through RSS feeds. This automation ensures that blog posts are instantly shared on social media once published, maximizing reach and engagement.

You can also manage all your social media comments and messages from a centralized location within Circleboom Publish, streamlining your social media communication.

24. Iris, AI Social Media Manager

Iris is an AI-powered social media manager designed to help you create and execute an effective social media strategy.

It assists in planning and creating 75% of your social media marketing content and developing weekly or monthly plans tailored to your business. Iris designs and creates graphics in your brand’s style, writes captions in your brand voice, and discovers viral content to suit your brand.

You can transform any media into engaging posts, optimize it, and schedule your content. Iris ensures consistency and engagement across your social media platforms, helping you make the most of your content.

25. SiteGround Email Marketing

SiteGround Email Marketing is a powerful email marketing platform that allows bloggers to enhance their brand recognition and expand their subscriber base.

With its intuitive, easy-to-use builder, you can effortlessly create stunning email campaigns that captivate your audience. The builder also comes with numerous templates and a vast gallery of AI-generated images.

SiteGround Email Marketing also has an advanced AI-powered text assistant that helps you overcome writer’s block, providing intelligent suggestions to craft compelling content that resonates with your recipients.

SiteGround Email Marketing also offers advanced features like scheduled campaign sending, ensuring your messages reach your audience at the optimal time. On top of that, its integration with numerous WordPress contact form plugins maximizes contact acquisition by letting visitors subscribe to your newsletters through your website’s contact forms.

Tools for Tracking Blog Performance

26. Google Analytics

Google Analytics tracks website traffic and marketing campaign effectiveness. You can use this free tool to identify where website visitors come from—whether it’s organic search, social media, paid ads, or other sources.

It provides insights into how different channels contribute to the overall website traffic. You can evaluate campaign performance by measuring key metrics such as clicks, conversions, and return on investment (ROI).

These insights enable bloggers to determine blog performance and areas needing more focus. The platform’s detailed reports and user-friendly interface make it an invaluable resource for optimizing marketing strategies and improving website performance.

27. Google Search Console

Google Search Console helps content creators understand how their website and individual pages perform on Google Search. It offers insights on improving their search appearance to drive more relevant traffic using the right keywords.

You get data on how Google crawls, indexes, and displays websites, aiding bloggers in monitoring and enhancing search performance. Google Search Console also highlights technical issues that can affect site ranking, such as broken links and mobile usability problems.

The search console even proactively notifies users via email when new issues are discovered, ensuring that bloggers can address problems promptly without needing to log in daily.

Building The Best Blogging Tool Set

It’s important to select tools that best suit your specific needs and goals. Start by identifying your primary requirements and test a few tools in each category to see which ones integrate well with your workflow and provide the features you need.

By doing so, you can build a customized toolkit that helps streamline your content process from planning to tracking and enhances your blog’s performance.