What Information does SiteGround Ecommerce Store for My Customers?
Having access to customer data is essential for efficient order management.
What information does SiteGround Ecommerce store for my customers?
SiteGround Ecommerce stores information for your customers to help your business operations.
The Ecommerce platform collects the following data:
- Customer Names and Contact Details (Email, Phone Number) facilitate communication with the customer for order confirmations, customer service interactions, updates about their purchase, and marketing outreach.
- Shipping and Billing Addresses are for order delivery and payment processing; shipping addresses signify where to send purchases, while billing addresses are used for verification during payment transactions.
- Order History and Transaction Details (Payment Method, Delivery Method). Order history documents what a customer has purchased, which is important for inventory management, return handling, and personalized marketing. Storing transaction details, including payment and delivery methods helps in auditing, accounting, and refining the checkout experience.
Keeping and storing customer data is critical for ensuring seamless order processing, providing effective customer support, and building long-term customer relationships. It also helps businesses to analyze purchasing trends, refine marketing strategies, and comply with legal and financial record-keeping requirements.
