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How to Create Different Product Variations?

How to Create Different Product Variations?

Creating product varieties with attributes like size, color, and material helps customers find exactly what they want. It makes inventory management more accurate, ensuring precise stock levels and enabling targeted promotions based on specific variations.

For more information about attributes, read this guide on how to create attributes in SiteGround Ecommerce.

To create product variations, follow these steps:

  1. Head to the Site Admin > Store Manager > Products section.
    Products section in SiteGround Ecommerce
  2. On the Products page, select a product and click on the three dots menu to Edit it. Alternatively, you can simply click on the name of the product you want to edit.
    Editing a product to add variations
  3. On the product’s page, scroll down to the “With Variations?” dropdown menu and select Yes.
    Dropdown menu to enable product variations
  4. A confirmation pop-up will appear, informing you that the information you have in Pricing, Inventory & Shipping will change according to the new attribute settings. Click Confirm to proceed.
    Confirmation page for enabling product variations
  5. Click on the Add Attribute button to open a new pop-up window, where you can set attributes for these variations.
    Add Attribute button on a product's page

    NOTE: Remember that you can create up to 3 attributes per product. This means the product can have 3 main attribute variations – color, size, and material, for example.

  6. Open the Attribute Name dropdown menu, where you can choose from all attributes you’ve already created. If you want to create a new one, type its name in the field.
  7. In the Storefront Label field, type the attribute name displayed to customers.
    Attribute name fields for product variations
  8. Choose the Attribute Display Format.
  9. Add the attribute values in the Values field. Choose existing values from the dropdown menu. If you wish to add a new one, type the value and hit Enter.
    Values field for setting attribute values
  10. To add another attribute, click the Add Attribute button.
  11. Press Save to confirm the attributes and create the variations.
    Adding more attributes and saving the product variations

    NOTE: New attributes will be saved in the Attributes section in SiteGround Ecommerce so you can use them for other products.

  12. All combinations of all attributes will be listed under the Pricing, Inventory & Shipping section, where you can set the respective details for each variation, e.g., price, quantity, etc.
  13. When ready, hit the Save button in the upper right corner to implement the changes in your store.
    Product variations table in SiteGround Ecommerce

There you have it! Your product variations are live on your website, allowing you to create targeted promotions.

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