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How to Create Custom Fields

How to Create Custom Fields

What are Custom Fields?

Custom Fields are fields that you create in addition to the default ones in Email Marketing—Email, First Name, and Last Name. You can use them to gather extra information from your contacts. Then, use this data for better segmentation of your campaigns.

How to Create a Custom Field?

  1. Log in to your Client Area > Services > Email Marketing.
  2. Press the Manage button of the selected Email Marketing service.
  3. Navigate to Contacts > Custom fields.
  4. Press the Create Custom Field button.
    Create Custom Field button to create custom fields in Email Marketing
  5. Fill in the field parameters. They include:
    • Name—How you’d like your custom field to be called.
    • Description—A description of the field’s purpose. It serves as a reminder of why the field was created. It is optional and visible only to you.
    • Field Type—The type of input that has to be provided. There are two options:
      • Text—Contacts manually enter the information
      • Dropdown—Contacts choose from predefined options created by you
  6. Press Create to confirm the custom field.
    Custom field parameters and Create button to confirm the setup

The selected Field Type determines the steps for finishing the custom field setup. We’ll explore them in detail below.

Text Type

You can prompt visitors to provide free text responses to the custom field. To do that, select Text from the dropdown menu Field Type.

Field type menu with selected Text option for a custom field in Email Marketing

Dropdown Type

Instead of submitting free text, contacts can choose a predetermined answer from a dropdown menu. This is done by selecting Dropdown from the Field Type menu.

Field Type menu with selected Dropdown option in Email Marketing

A new field Option will appear under the Field Type menu.

Here, you can write the text of the first option of the dropdown menu that visitors can choose from.

To add more options, click on the Add Option button or press Enter.

If you wish to delete an option, click on its Delete icon (trash bin).

Dropdown type parameters for a custom field in Email Marketing

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