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How to Assign a Brand to a Product

How to Assign a Brand to a Product

SiteGround Ecommerce lets you build a list of brands for your store, which you can easily assign to your products. Follow the steps below to add a brand to a product.

  1. Go to Site Admin > Store Manager > Products.
  2. You can add a brand while editing a new or existing product.
    • To add a new product, select the New Product button.
    • To edit an existing product, click on its name or select its Actions (kebab) menu > Edit.
      Creating or editing a product to assign a brand to it in SiteGround Ecommerce
  3. Inside the product editor, select the Categorization tab.
  4. Choose the desired brand from the Brand dropdown menu and confirm with the Save button.
    Assigning an existing brand to a product in SiteGround Ecommerce


  5. If you haven’t added any brands yet or if you have to add a new one, click on the Add New Brand button.
    Adding a product to a new brand in SiteGround Ecommerce
  6. A pop-up window will appear. Type the new brand name and confirm with the Save button.
    Confirmation page of adding a product to a new brand in SiteGround Ecommerce

How to Assign a Brand to Multiple Products

You can also add a brand to multiple products in SiteGround Ecommerce.

  1. Open the section Store Manager > Products, where you can see a list with all the products that you’ve added.
  2. Check the boxes on the left for the chosen products, and from the Bulk Actions dropdown menu, select Add to Brand.
    Adding multiple products to a brand in SiteGround Ecommerce
  3. On the next pop-up screen, select the brand for the chosen products from the drop-down menu listing all brands in your store.
  4. Confirm your choice with the Save button.
    Confirmation page of adding multiple products to a brand in SiteGround Ecommerce

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