Website Performance Metrics Explained

Time to start render (TTSR)

Time to start render (TTSR) measures the time it takes for the content (i.e. any element from it) to begin displaying on the page after the initial request for the website to load. Lower TTSR keeps the attention of the user because they see the content quickly. A good result for TTSR is less than 750 milliseconds. If your result is not as good, here’s what you can do about it:

First, make sure that you keep your JavaScript, HTML and CSS files lightweight by minifying them. Minification will remove all unnecessary characters from these files. You can do this yourself manually in the source code or use a tool to help you, in case you’re not so tech-savvy. Again, for WordPress sites, our free SiteGround Optimizer Plugin has an option to enable that with a single click.

Next, optimize and preload the fonts you’re using. To do that, make sure that you’re not using too many fonts (< 4 is best), embed them in the CSS, and optimize them before uploading them on your website. You can do this manually or with the help of our free SiteGround Optimizer Plugin for WordPress where this happens in a click.

Another useful thing you can do is defer JavaScript. By deferring JavaScript, your browser will only process and load JavaScript files after parsing the HTML. This significantly speeds up TTSR, because there’s nothing to block the process of displaying your website on a screen. Again, you can easily do that with the SiteGround Optimizer Plugin for WordPress websites.

Last, but not least, make sure you use the HTTP/2 protocol. HTTP/2 protocol is the latest version of the HTTP protocol and allows browsers to load websites much faster. However, it might be a bit technical to do this yourself, so it’s good to ask your web host about it. If you’re hosted with SiteGround, HTTP/2 protocol is enabled by default on our servers for you.

Time to title

Time to title measures the time it takes for your website’s title to display in the browser tab. This tells your website visitors that your site is loading. It’s an important metric, because it shows your users that your site is legitimate and gives them a hint whether your site will provide them with the content they’re looking for.

If your website is fast enough and you follow the tips we’ve provided in this blog post, that would improve your Time to title as well. To make your website load fast enough, and thus your Time to title, the ultimate solution is to use caching, as this will display the title in the browser tab from the server memory the next time your users try to open your site.

Time to interactive (TTI)

Time to interactive (TTI) is the time it takes for your website to be interactable, i.e. for users to be able to interact with it (scroll, click buttons, etc.). This is a crucial metric, because even if your website loads fully, but is not responding to user interactions, then you’ll lose them again. A good TTI should be less than 3.8 seconds.

To improve your TTI, here are some things to consider. As mentioned above, minification is a powerful way to cut TTI as well. 

Apart from that, make sure to enable compression. Some good compression mechanisms are Brotli (Google’s next generation compression algorithm) and gzip – they reduce the size of HTML, CSS and JS files. SiteGround clients enjoy the Brotli compression algorithm out-of-the-box and up to 15-20% speed gains. If you’re hosted elsewhere, ask your hosting provider to find out which compression methods they use.

Last, but not least, eliminate render-blocking resources – eliminate all resources that pause or slow down your website’s displaying on a screen. If you’re doing this on your own, refactor your code or hand-edit your HTML. If you don’t feel like doing it yourself, the SiteGround Optimizer Plugin for WordPress sites provides powerful frontend optimization options which are just a few clicks away.

Connection time

Connection time is the time between a user’s request and an established connection between the user’s browser and your website’s server. Connection time might be slow for your website visitors due to various reasons, such as too much server traffic (e.g. from bots), or users in distant geographic locations from your origin server.

To improve connection time for your visitors, consider hosting your website on a better infrastructure. For example, SiteGround-hosted websites take advantage of the modern Google Cloud platform, which ensures high availability and fast connectivity. 

Using caching and enabling a CDN are other powerful tools for speeding up connection time. SiteGround clients enjoy our in-house developed Caching technology out-of-the-box and take advantage of our free in-house built SiteGround CDN included in all of our hosting plans.

Time to last byte (TTLB)

Time to last byte (TTLB) is when the user’s browser receives the last byte of your website. An average TTLB should be 750 milliseconds per endpoint response. A factor that can influence your TTLB is the quality of your database queries.

To improve TTLB, make sure that your slow database queries are optimized by using a fast MySQL setup. For example, at SiteGround we’ve developed a custom MySQL setup that reduces the number of slow queries between 10 and 20 times and is available out-of-the-box for all our clients.

DNS lookup time

Domain name system (DNS) lookup time measures the amount of time it takes for your DNS provider to translate a domain name into an IP address. If your average DNS lookup speed is more than 120 milliseconds, then you might need to improve it. 

One of the reasons for a slow DNS lookup time could be your DNS provider. Then, you’ll have to switch to a faster DNS provider. Another reason could be the high number of third-party resources on your web pages (that also need to be translated into IP addresses, on top of your own domain name). Reducing the number of third-party resources would improve your DNS lookup speed.

SiteGround customers have the advantage of not having to think about either of the above, because our central anycasted DNS system ensures faster domain resolving and faster website loading. What’s more, WordPress users can enable the DNS prefetch feature in the SiteGround Optimizer Plugin to speed up their websites when loading content from third-party domains.

Performance metrics for user behavior

You can track the performance metrics for user behavior in your Google Analytics. Here are the most important ones:

Bounce rate

Bounce rate refers to the percentage of visitors that leave your website immediately, before taking any action on it. If your bounce rate is high (anything above 46%, according to SemRush), one of the possible reasons could be slow website speed.

Conversion rate

Conversion rate is the proportion of converted users from the total number of visitors on your website. Having a high conversion rate means that your website performs well among your visitors and meets their expectations. In general, a good conversion rate is between 2% and 5%, but you must keep in mind that these numbers might differ for the various industries.

Average time on page

Average time on page measures the average amount of time spent on a single page by all users of a given website. The majority of studies show that the average time a visitor spends on a web page is around 50 seconds, across all industries. If your visitors spend more time on your website, this could be a clear indication for a good user experience.

Error Rate

Error rate refers to the number of requests that return an error code, relative to the total number of requests over a period of time. A high error rate can be caused by issues with your server. The higher the error rate, the less times your site has loaded properly for your visitors, and the less satisfied they would be with it.

Improving user behavior performance metrics

Having a fast and reliable hosting provider can help speed up your website tremendously, which will have a direct positive impact on your conversion rates, average time on page, bounce rates, and error rates. So your choice of a hosting provider is extremely important in any case, but especially when we’re talking about your website speed. If you’re not a SiteGround client already, check our current hosting offers and get a head start on a new website project, or transfer an existing one to improve its performance.

Wrap up

Your website loading speed is a vital part of your successful online business presence. Choosing the right hosting provider in this endeavor could spare you loads of time and effort, as there’s a lot a website hosting provider can do to optimize your website for you, allowing you to focus on growing your online presence.