A Hosting Infrastructure Ready for the AI Era

The AI era is here and already changing the way we live, work and do business – especially online. Businesses need infrastructure that can keep pace with the demands of advanced AI applications and adapt to the new ways that modern websites are built, optimized, and experienced. From real-time personalization to intelligent automation, these advancements demand hosting that’s faster, smarter, and built to scale.

At SiteGround, we are proud to offer a server infrastructure powered by Google Cloud Platform (GCP), designed to meet the needs of this transformative age. By combining Google’s innovative networking capabilities and global connectivity with SiteGround’s own in-house performance, security, and scalability enhancements, we’ve created a platform ready for the intelligent web — and whatever comes next.

Global Performance and Connectivity 

Over five years ago SiteGround switched to Google Cloud Platform as our infrastructure provider. One of the reasons for the switch was their networking capabilities and global availability, which dramatically improved the speed, uptime, and reliability of the websites we host.

Google Cloud Platform (GCP) spans over 202 points-of-presence (PoPs), 2+ million miles of fiber, and is backed by a 99.99% SLA. This reduces the distance and the number of network hops between your site and your users, so your website load times improve — especially for international audiences who might otherwise face slower connections.

Thanks to smarter routing and Google’s expanded private backbone, SiteGround-hosted websites deliver content faster to visitors all over the world. This is the same network that powers services like Google Search and YouTube, so SiteGround clients are tapping into technology used by billions any second.

Google Cloud’s recent advancements in networking emphasize their enhanced performance and security, crucial for modern AI applications that require real-time data processing and low-latency communication. With software-defined networking (SDN) and edge computing, our infrastructure ensures fast and efficient data handling.

And we don’t stop there. By adding our own in-house performance enhancements on top — such as our own free built-in CDN, advanced multi-level website caching, our award-winning built-in performance plugin for WordPress and a fully managed hosting stack — we turn that solid foundation into a high-speed website hosting platform ready to grow with you.

For eCommerce businesses, bloggers, agencies, and anyone targeting a global market, this tremendously improves user experience, lowers bounce rates, and helps website conversion rates.

Security and Reliability

In the AI era, data security and reliability are paramount, as threats evolve and website users and restrictions become even more demanding. SiteGround’s infrastructure is built with a security-first mindset, incorporating multiple layers of protection to safeguard your data. 

From the bare minimum, like a free SSL certificate, through numerous application-level security optimizations for WordPress, to the most sophisticated, dynamically-updated server web application firewall and proactive server-level security measures.

Combining Google Cloud Platform’s advanced encryption settings and threat detection, along with SiteGround’s modern DDOS protection and state-of-art AI anti-bot system, which blocks over 90% of malicious traffic before it even reaches your site, you have peace of mind knowing your website data is secure.

The SiteGround Advantage: More Than Just Hosting

We don’t just rely on a great foundation — we build on it. SiteGround adds custom layers on top of Google’s infrastructure, fine-tuned for performance, security, and scalability — with zero extra complexity for you.

We’re often among the first to adopt and implement new innovations that benefit your site. SiteGround’s Google Cloud Award for Performance and Innovation is just one example of our dedication to operational excellence.

Optimized for Smarter Websites and AI Tools

From smart search and content personalization to AI-generated designs, SEO, and support tools — websites are starting to rely on AI features that demand more from their hosting environments. Running these tools efficiently requires low latency, stable connectivity, and strong backend performance. 

The latest innovations from Google, such as their Cloud WAN and software-defined networking, for example, represent the future of intelligent, responsive infrastructure. While currently these technologies serve complex enterprise use cases, they reflect the sophistication already at play beneath SiteGround’s infrastructure. They showcase what’s possible with real-time, software-defined traffic management and signal that we’re investing in the kind of infrastructure where AI thrives. 

Ready for the Future

As AI continues to transform industries and redefine possibilities, SiteGround is ready to support your online journey. Our Google Cloud-powered infrastructure provides the robust foundation needed to explore and implement AI technologies, ensuring your online presence is future-proof and ready to capitalize on the opportunities that AI brings.

SiteGround’s server infrastructure, powered by the innovations of Google Cloud Platform, is perfectly positioned to support the demands of the AI era. We are excited to help our clients harness the power of AI, driving innovation and success in their digital endeavors. 

Ready to experience hosting that’s built for what’s next?